Why Norwegian?

There are a number of reasons why Norway is among the world’s biggest and most stable producers of seafood. The most important reasons are our nature, our culture and our structure – and the interrelation between them.

The Norwegian fishing and aquaculture industry supplies healthy seafood, produced in a clean ocean environment, to consumers in more than 150 countries worldwide. 

Strict control systems, advanced environmental measures and good knowledge of fish stocks are all important parts of responsible fishing. 

Fish farming, or aquaculture, began in Norway in the early 1970s with the cultivation of Atlantic salmon in response to the world’s growing demand for access to healthy seafood.

Bred in the country’s clean, cold fjords and coastal seawaters, Salmon from Norway features a fresh and smooth flavor that is enjoyed in more than 100 countries worldwide.

Cultivating superior salmon is a source of pride for the Norwegian people. They go to extreme measures to ensure that the fish and environment are treated with care and respect.

Salmon from Norway are closely monitored to guarantee that only pure, completely safe fish—free of disease, dyes and toxins—make it to your table.

More than just a product, salmon is part of the Norwegian culture. Ocean-farmed salmon are nurtured with meticulous attention by seasoned experts drawing on generations of seafaring traditions.

Harvesting healthy ocean-farmed fish starts with a healthy diet that offers the same nutrients wild fish receive at sea.

The Norwegian aquaculture industry constantly strives to reach new landmarks of environmental sustainability. 

As Norway’s second largest export, seafood is a very important industry for the country. The communities and fishing industry that share Norway’s more than 51,500 miles of coastline have a responsibility to protect the ocean’s marine life and fragile ecosystem.

The Norwegian seafood industry has developed a cooperative, multilayered system dedicated to ensuring the premium quality and exceptional safety of Norwegian Seafood.